From the course: How to Adapt Your Small Business in a Recession
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Making your customer the hero
From the course: How to Adapt Your Small Business in a Recession
Making your customer the hero
- Just about every successful book or movie follows something called the hero's journey, and this is a three-part framework that makes a story feel compelling. In the first part of the hero's journey, the hero has departure. He leaves his comfortable homeland to go on some sort of journey. At the beginning he's reluctant. Usually they're accompanied by a guide or a mentor to help 'em along the way. And that goes into part two, initiation. This is where they really encounter the bulk of the struggles of their journey and overcome those struggles. And in in part three they return to their homeland. They're a hero, and they pay it forward to other people in their community or home. And now the important part to understand here is we are the hero of all of our own stories. So your company, when you're serving customers, you cannot be the hero of their story. They're already the hero of the story. What we need is more…
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