Mailchimp Essential Training

- [Virginia] Hi there, I'm Virginia O'Connor and I want to personally welcome you to LinkedIn Learnings essential training for Mailchimp. I've been using Mailchimp for more than a decade. And while I've occasionally used other email services, I always end up returning to Mailchimp because it's the easiest platform I've found for email marketing. Mailchimp started out as a newsletter service and it grew rapidly because it fit the need for a simple to use email marketing system for a wide variety of people from small business owners to organizations like schools and art studios or food banks all the way up to fortune ranked companies. You can create landing pages and whole websites, even connect your online store so that you can take your brand online quickly. In Mailchimp, you can build social posts and online ads right in the dashboard. So you can market your brand and track your progress from a single place. You can manage your audience and track insights, even automate your marketing efforts to save time and still reach your customers at the right moments. In this course, you'll learn how to design and send engaging emails and see how to interpret the results of your campaigns. You'll learn how to attract new customers using all of your channels and discover how automation can save you time and money. We'll discuss ways to use Mailchimp features to engage your audience in a two-way conversation that builds recognition, trust and loyalty for your brand. I hope you enjoy this course.