From the course: How to Adapt Your Small Business in a Recession
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Leverage your advocates to sell more
From the course: How to Adapt Your Small Business in a Recession
Leverage your advocates to sell more
- Most businesses grow and thrive from word-of-mouth referrals. We love when people refer other business to us, but we don't have to sit back and just hope that that happens. There are a few ways that you can get the flywheel turning to try and get more word of mouth coming your way. The first thing to understand is where that word of mouth comes from. Those words come from the mouths of your advocates. People who know you and trust you and like you and speak good about you and your business. So the first thing you could do is reach out to your existing advocates. These can be your friends, family, passed coworkers, peers, which out to them and ask them if they have some time to talk. Then, in each of these conversations, approach it like an empathetic, fact-finding mission. Spend as much time as you can asking that person how they're doing. Empathize with them, understand what they're going through, ask them what's…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.