Who are your business's biggest fans? Find out how your biggest advocates can tip the scales in your favor—and learn how to have proactive and productive conversations with these advocates.
- Most businesses grow and thrive from word-of-mouth referrals. We love when people refer other business to us, but we don't have to sit back and just hope that that happens. There are a few ways that you can get the flywheel turning to try and get more word of mouth coming your way. The first thing to understand is where that word of mouth comes from. Those words come from the mouths of your advocates. People who know you and trust you and like you and speak good about you and your business. So the first thing you could do is reach out to your existing advocates. These can be your friends, family, passed coworkers, peers, which out to them and ask them if they have some time to talk. Then, in each of these conversations, approach it like an empathetic, fact-finding mission. Spend as much time as you can asking that person how they're doing. Empathize with them, understand what they're going through, ask them what's hard for them right now. They might bring up some things that you can help them with. Even if it's outside of the core of what you do normally, if there's something you can do to help one of your friends and advocates, I would recommend doing that. At some point in these conversations, they're likely to ask you how you're doing, and this is an invitation to be specific and honest in letting them know how they can help you. Don't just paint a rosy picture, let them know what type of help you could use. Maybe it's an introduction, maybe it's someone to partner with, let them know exactly what you could use help with right now. When you're top-of-mind for your advocates, they're much more likely to refer people to you, so it's your job to stay top-of-mind for your advocates and for your customers.