How should you act on camera or direct a subject to perform?

- All right so, in Episode Four of Chapter Two, we're going to talk a little about how act on camera, or performance. You've come up with your creative concept, you know what that's all about, you've decided whether or not you're going to be on camera, or somebody else will be on camera, and you've also learned a little bit about story-telling and how to incorporate that into your content. So, when you're thinking about performance, remember that when you watch a video, why do you pay attention, right? It's because the person talking to you is talking to you, and they're comfortable, or they're confident, so you want to just, as a rule of thumb, just imagine the other person on the other sided of the camera, and think about, well, how would I talk to another person that way? You're comfortable, and you're confident, you can improvise, sometimes maybe you want to tell a story off of the cuff, that's something if you're on camera you can do. My Italian grandmother was very good at it, right? She would tell stories at dinner all the time and keep us engaged, off the cuff. So, I just came up with that and hopefully you're paying attention now because of it and you're engaged. Another thing that you can do is just be personal. I feel comfortable in this shirt. I like this shirt, it's one of my favorite shirts. You could wear one of your favorite shirts, and in doing so you're starting to build an emotional connection with your audience, and that allows you to build a relationship with your customers, which is the purpose of this course is how you make the videos your customers want to see. Well, they want to see you, or someone who represents your company, that is you, and it makes you special and unique. If you're feeling a little stiff, and you're not sure how to unstiffen, just practice a little bit. Turn on your camera, do some takes, you'll see right away, 'Oh the first take was awful.' Second take it was just like talking to a friend. Maybe have someone behind the camera, like Hugh here who's, Hi Hugh, able to lighten you up a little bit, or be a friend and feel less like the internet that you don't even know. And maybe the last thing is to take a class or two. It could be an improv class, or Toast Masters, show up and learn how to do a little bit of public speaking. If it's somebody else, give them feedback that makes sense. Make sure that what you're saying isn't just, "I don't like it." Well why don't you like it? Is it something that I don't have enough energy? Or that I'm not speaking clearly? Or I'm rambling? Those are things that might make people not want to continue watching, right. So, pretty much what we're talking about performance is keeping it comfortable, staying confident, looking into the camera, imagining it's a friend, and those are some ways to actually connect, through video, with your customers, when you're the one making them. So, that kind of wraps up our Chapter Two: Around the Creative. And we're going to dive in next to a little bit of practical around the scheduling. Figuring out what makes sense for you from a time management perspective, to actually execute the making of these videos on a somewhat consistent basis, so that people can come to learn who you are, and what makes your business special through video.