Learn how to push past the obvious ideas that everyone has seen before to the interesting ones that can give you an advantage.
(upbeat music) … - Do you think "Harry Potter" was the first writing idea … that J. K. Rowling had? … Or, that "Bohemian Rhapsody" came out fully-formed one day … as soon as Freddie Mercury sat down at the piano? … I'm sure you don't. … You'll probably understand that it takes effort … to get to a great idea. … And the journey to something great is littered … with terrible ideas that just weren't worth pursuing. … First ideas are obvious ideas, … and, as such, they probably belong in the bin. … (paper crumpling) … (paper thudding) … That's why brainstorms tend to be pretty awful. … If people are briefed about the issue … at the start of a session, you just get a bumper bag … of first ideas out of their heads. … Let's get you used to breaking through the blockages … to make new discoveries. … I want you to draw a bunch of circles on a page … with a little bit of a gap between them like this. … In fact, if you want, you can just download this template … and print it out. … You don't have to be great at drawing to do this. …
- Describe how to alter perspective and viewpoint.
- Identify problems in an environment.
- Generate ideas that are not ordinary or obvious.
- Generate ideas by combining and borrowing.
- Describe the importance of criteria in forming a judgment.