Learn how to select your very best ideas and make them better by using effective criteria. If people don't have the right criteria to judge ideas, they are far more likely to make the wrong decision.
(upbeat rock music) … - Have you ever walked around a modern art gallery … and seen someone stroking their chin thoughtfully, … in front of something that you just don't understand. … Maybe they're staring in wonderment … at an untidy coil of rope on the floor … and it's called something like "Methuselah's Dream". … And you look at it and you wonder what on Earth … they're finding so fascinating about it. … You try a bit harder to get something out of it … before giving up and walking into the next room, … where they're playing a never-ending film … of someone tying and untying their shoelaces, … in black and white, in slow-motion. … Why is it that some people seem … to get value out of Modern Art … and others are left completely cold by it? … It all comes down to judgment. … Many of us don't understand how to judge modern art. … We don't understand composition or conceptual meaning … or how unique a piece is, so we take it on face value … and we get very little out of it. … If you aren't working with the right judging criteria, …
- Describe how to alter perspective and viewpoint.
- Identify problems in an environment.
- Generate ideas that are not ordinary or obvious.
- Generate ideas by combining and borrowing.
- Describe the importance of criteria in forming a judgment.