Learn how to see the unusual and valuable things that most people don't spot. When you see things other people don't see, you can come up with ideas that other people can't have.
(electric guitar music) … - In the early 90s, professor Richard Wiseman … did a study into luck. … He recruited two groups of people for his experiment, … people that considered themselves to be especially lucky … and people who considered themselves … to be especially unlucky. … The first group are likely to find some money … in the streets, while the second group are probably … the ones who lost it. … He sent them both the same test. … They simply had to count the number of photos … in a newspaper. … The unlucky ones took a couple of minutes … and often got the answer wrong, … while the lucky ones took seconds … and got the answer right. … And you were wondering why that would be. … Well, on the second page of the newspaper … was a headline that read stop counting. … There are 43 photographs in this newspaper. … It may seem that luck has nothing to do … with preordained fate. … It's all about observation. … The unlucky people were so focused on counting … the pictures that they were closed to any other stimulus. …
- Describe how to alter perspective and viewpoint.
- Identify problems in an environment.
- Generate ideas that are not ordinary or obvious.
- Generate ideas by combining and borrowing.
- Describe the importance of criteria in forming a judgment.