From the course: Making Business Videos for Customers

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How to decide whether to be on camera or have someone else do it

How to decide whether to be on camera or have someone else do it

From the course: Making Business Videos for Customers

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How to decide whether to be on camera or have someone else do it

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- Okay, welcome to episode two of chapter two. You've decided, all right, I know what's creative about my company or my business, and I know how that's going to fit into the concept. Now, we're going to talk about the character, right? If, in your concept, you have some stories or other things that come out, here you need to decide who is going to be on camera, and you need to decide if that's going to be you or if that's going to be somebody else, right, and that there's some great reasons to put yourself on camera. I know it's a little annoying and frustrating because you've never been on camera or you don't want to be seen all over the world on YouTube, but the value of being on camera is the authenticity that it creates and the authority that you build, right? If you're the one who's talking and it's your business, people will listen more likely than to somebody else that you're putting on camera in front, right? Second…

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