From the course: How to Adapt Your Small Business in a Recession

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How to create an online store

How to create an online store

From the course: How to Adapt Your Small Business in a Recession

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How to create an online store

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- If you're not already selling online, shopping experiences like Amazon can be really intimidating to think about trying to replicate. But if you have customers, if you have people who already shop with you in store and trust you, it doesn't need to be perfect to buy from you online. It just needs to be possible. It needs to be possible for someone to go to your website and purchase your products or services. So start by making sure that everything you sell is available on your website, even if you have to be scrappy in the beginning and show this is this product, here's the cost, send this amount of money via PayPal to this address. Just make it possible for people to continue to buy and support you online. Then start to work up to a better ecommerce experience. If you're already on a website like Shopify or Squarespace, it should be pretty easy for you to improve that experience to make it really smooth and easy, almost as…

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