From the course: How to Adapt Your Small Business in a Recession

How to adapt your business during difficult times

From the course: How to Adapt Your Small Business in a Recession

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How to adapt your business during difficult times

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- This is a really tough time for a lot of business owners. When you've put months or years into your business and now suddenly something threatens that business, it can feel demoralizing. But during times like this, you can't control external circumstances. All you can control is how you respond. So start by asking yourself what has changed, but also what hasn't changed? It's likely that your customers' core needs haven't changed, so if they're not coming to you, if they're not buying from you, identify what they're doing differently. That can help you plan a path forward for your business. My name is Jay Clouse. I'm the founder of Unreal Collective, a community of small business owners just like you. Over the last several weeks, I've had a front row seat to how dozens of business owners are reacting and adapting to the challenges of COVID-19. It's really hard for them. It's really hard for me, and I'm sure it's really hard for you too. But I want you to know that you're not powerless. You can react and adapt, and I want to help you do just that.

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