Join Brad Batesole for an in-depth discussion in this video Get started with Keyword Planner, part of Learning SEO Tools.
- [Instructor] A big portion of SEO is choosing the right keywords to organize your site around. Keyword research will help you understand what people are searching for. And you can use this information to build your content, or even steer your business in a different direction. You can learn a lot more about keyword research by taking a look at Online Marketing Fundamentals or, SEO Fundamentals. Now, I'm not going to go deeper into how to build your keyword list. This movie is for what to do once you have a list, or when you want to test to see what the most popular order of words are in a query that a user searches for.
Once we have our keyword list we can take that over to the Google Keyword tool. And this resource is available to you if you have an active Google AdWords account. Now I've already logged in to my Google AdWords account. And you'll find the keyword planner by selecting Tools, from the menu at the top and choosing Keyword Planner from the drop down. And you will arrive at this page. It's here that we can start conducting searches for our keywords. So there's lots of options here. You can search for new keyword ideas using a phrase, a website, or a category.
You can get search volume, data and trends. You can multiply keyword lists to get new keywords. You can upload a list of keywords to get your forecasts. And you can even get forecasts for campaigns out of keywords from your AdWords account. Now, many of these tools are used for AdWords and that's why the Keyword Planner is within AdWords. It helps you to understand how much you want to pay, and how much traffic you'll get based on a particular budget. But, we can use some of this data to help us understand our SEO a little better. And what we're looking for is search volume.
This is how many people are actually querying Google for these ideas. So I'll select that option from the list then we can go about entering our keywords. We can do this either all on one line separated by commas, or one per each line. So, let's go ahead and enter them. Let's say we're interested in carpet cleaning Santa Barbara. Carpet cleaners. Santa Barbara. You might want to also add some other ideas such as steam cleaning, carpet cleaning. And maybe removing red wine from carpet.
Next, we'll verify the targeting that we'd like. Here, we can see that targeting is set to Santa Barbara. Now I can remove this and choose All locations. Or we can target the United States, for example. We can see that we're targeting Google. And if we needed to, we could enter in any negative keywords as a part of the targeting options. I'll go ahead and choose Get search volume. So it's here in this view that we can see on the left the keywords that we've entered. And, in the first column, is the average monthly searches.
And you'll notice that carpet cleaning is by far the most popular, with 135,000 searches. Next, we have steam cleaning. Then, removing red wine from carpet. Or, remove red wine from carpet. And then, carpet cleaning Santa Barbara. Now you'll notice that some of our keywords are not listed. And this is because Google has grouped those into one row. What Google is doing is associating terms that are closely related with one another. And this is happening as we're seeing changes in the way that Google is understanding the web and how they're understanding and using keywords.
Now there's a lot of changes happening behind how Google is using these keywords in SEO and how they're revealing the data about these keywords. And they're starting to group content together as we saw in that close variance have been grouped message. If you're interested in learning more about how keywords are working in the current era of Google I recommend checking out Advanced SEO Search Factors. In that course, I go in depth in how you can understand keywords, and keyword grouping. But at a high level, this data helps us understand what terms are fairly popular, and what might work out as we begin to think about the content that we want to write.
So as we use language in our site and as we build content we may want to build a section for carpet cleaning and list our carpet cleaning services. And, build a separate section for steam cleaning and list all of our steam cleaning sections. We may even consider writing articles about how to remove various stains from carpet as we can see that this keyword is fairly popular. Now at anytime you can always modify the search here in the upper right hand corner by selecting Modify Search. And then you can add, or remove any keywords and the data will change once you resubmit it.
Now one last thing I'll point out is that you can hover over the graph icon on the search volume and get a sense of the searches by month. And this helps you understand the potential, for say, seasonality. Take a minute and explore the Keyword Planner. Again, you'll have to have an active AdWords account. And if you don't, there are other tools which we're looking at, such as Moz, and SEMrush, that can give you this same data with even more insight.
- Setting SEO goals
- Configuring Google Search Console
- Evaluating the Google index
- Using PageSpeed Insights
- Interpreting results and leveraging reports
- Using the Screaming Frog SEO Spider
- Generating a site map
- Getting started with Keyword Planner
- Multiplying keyword lists
- Structuring data
- Using SEMrush
- Conducting keyword research