Learn how to come up with fresh and valuable ideas by starting with existing ones. The idea of originality can be crippling to many people (because it's almost impossible), so this technique bypasses that.
(upbeat music) … - There's a verse in the Old Testament that says, … "There is nothing new under the sun." … It was probably written about 2,500 years ago, … and I think it's still pretty accurate. … You may think that lots of developments have happened … since then, but the truth is most new things … are a combination of existing old things. … In fact, that is exactly how many startups pitch themselves. … They talk about being the Airbnb of insurance, … or the Uber of umbrellas, or the Netflix of underwear. … And films do it too. … The story goes that the team behind "Alien" sold the idea … to the studios as "Jaws" in space. … You can think about lots of things as combinations. … Smartphones are the love child of a mobile phone … and a computer. … A calzone is a cross between a pizza and a Cornish pasty. … Free-form jazz is cross between music … and a burning skip full of manure … in my opinion. … So, if most ideas are combinations, … maybe it's time to let go of the concept of originality …
- Describe how to alter perspective and viewpoint.
- Identify problems in an environment.
- Generate ideas that are not ordinary or obvious.
- Generate ideas by combining and borrowing.
- Describe the importance of criteria in forming a judgment.