From the course: A Systematic Creative Process for Designers
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Gathering critical information
From the course: A Systematic Creative Process for Designers
Gathering critical information
- [Instructor] It's hard to move forward, on any creative project without having, all the critical information needed. Having too much information is never a problem because you can always edit out unnecessary information, and distill the critical information needed. But not having enough information to glean from leads to shallow thinking and less effective design. Remember what Saul Bass said regarding design. "Design is thinking made visual." So it's hard to make an impactful visual design, from a vacuum of information. Using a well-defined creative brief is one way to gather critical information that goes beyond the surface information available to anyone and dives deep into the psyche of a client, giving you insight into their business, product or service. Using a creative brief is a complex way to gather information and works well with a brand project like this one. But what if you're creating a simpler creative…
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