When communicating anything to anyone, you need to focus clearly in three important ways. In this video, learn about three acronyms to help you bring clarity and focus to every project.
- [Instructor] So you want to communicate … your data to an audience. … Where to begin? … Well, you begin at the beginning. … You begin with focus. … I've created a family of acronyms … that are absolutely terrible. … I have to warn you. … But they have a shorthand that's not bad, the KWYs, … which rhymes with why, which is what you constantly need … to be asking, along with other questions, … to really bring focus to your work. … Okay, here is the first terrible acronym. … It's pronounced KWYRWTS. … (chuckles) Terrible, right? … Well, bad acronym or not, KWYRWTS stands … for know what you really want to say. … And this is one of the most important ideas … in this entire course. … It may seem like an obvious idea. … You need to know what you want to say to communicate, duh. … But really, this is absolutely critical. … Most of the time, we think we know what we want to say. … But we don't take a step back and think deeply about it. … For instance, asking ourselves questions like, … "Is this really what I want to say? …
- Describe the importance of audience and story in designing visual presentations.
- Identify Gestalt principles for visual processing.
- Compare and contrast headline styles.
- List general rules for the use of different chart types, colors, axes, and other formatting details.
- Understand the importance of and scientific basis for guiding principles in presentation design.