From the course: How to Boost Your Creativity at Home in 10 Days
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Finding problems worth solving
From the course: How to Boost Your Creativity at Home in 10 Days
Finding problems worth solving
(energetic rock music) - Have you ever found yourself thinking, "Why do they do it like this?" There must be a better way. It might be an online process that you're battling with or the frost that forms inside your freezer or the way that your shoes lace up. Most people just get frustrated with the problems and forget about them. Others turn them into their fortune. In the 1970s, Bernard Sadow, an executive at a luggage company, was lugging two hefty suitcases through an airport. The suitcases may have been great examples of what his company offered, but they were still causing him problems. And then he saw some airport staff wheeling a machine on a dolly. He put his problem together with a solution, and rolling luggage was born. Similarly, Google was created in response to the painfully bad web portals and weak search functionality in the early days of the web. Instead of just being annoyed by it, Larry Page and…
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