Learn how to identify opportunities for coming up with valuable new ideas. Most people assume that things are the way they are for a good reason, but often that reason is that no one came up with a better alternative.
(energetic rock music) … - Have you ever found yourself thinking, … "Why do they do it like this?" … There must be a better way. … It might be an online process that you're battling with … or the frost that forms inside your freezer … or the way that your shoes lace up. … Most people just get frustrated with the problems … and forget about them. … Others turn them into their fortune. … In the 1970s, Bernard Sadow, … an executive at a luggage company, … was lugging two hefty suitcases through an airport. … The suitcases may have been great examples … of what his company offered, … but they were still causing him problems. … And then he saw some airport staff … wheeling a machine on a dolly. … He put his problem together with a solution, … and rolling luggage was born. … Similarly, Google was created in response … to the painfully bad web portals … and weak search functionality in the early days of the web. … Instead of just being annoyed by it, … Larry Page and Sergey Brin turned it … into a multibillion dollar empire. …
- Describe how to alter perspective and viewpoint.
- Identify problems in an environment.
- Generate ideas that are not ordinary or obvious.
- Generate ideas by combining and borrowing.
- Describe the importance of criteria in forming a judgment.