From the course: Storytelling for Social Media using Adobe Spark Video
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Determining brand visual identity - Adobe Spark Tutorial
From the course: Storytelling for Social Media using Adobe Spark Video
Determining brand visual identity
- A brand's visual identity, which is comprised of its logo, colors, imagery, layout, typography, and creative design, is one of the most important aspects of its existence. In less than a second, people will not only form opinions about how attractive they find your visual branding, but they will also make subconscious judgments about your brand's competence, trustworthiness, likability, and more, so it's really important to spend the time in getting it right. Often when you are starting from scratch, you need to do the important work in determining how to stylistically translate your brand values into elements of design and color, Ultimately figuring out how you want to visually present yourself to the world. This often involves researching and collecting inspiration. Determine what existing brands you like and try to pinpoint why. Gather different assets such as photos, graphics, and videos. During this research and inspiration phase, also pay attention to the different typefaces…
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Contents
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Why Adobe Spark Video for social media?7m 38s
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Branding yourself and doing your research5m 1s
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Understanding mission and intention5m 41s
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Identifying your target audience5m 19s
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Determining brand visual identity6m 14s
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Defining your content marketing strategy4m 49s
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