In this video, explore the video content marketing strategy, which is the overall plan for how video is going to fit within the brand’s social media campaign for a particular marketing cycle. Also, learn about video categories, types, and the stages of content consumption.
- We've learned a lot about Wheels4Water … and it's brand, mission, audience and visual aesthetic. … In terms of making videos … for a social media campaign though, … all of this doesn't mean too much unless we have a plan … so that the videos resonate in the right ways, … with the right people at the right time. … So let's talk about our video content marketing strategy. … The video content marketing strategy … is just the overall plan that we have … for how video is going to fit within the brand's … social media campaign for a particular marketing cycle. … In creating this plan, it's best to set a goal … and then work backwards from there. … For this particular social media campaign, … the goal is fairly specific. … Wheels4Water wants to raise at least $54,000 … for this year's fundraiser. … Many years the actual money goal … is broken by significant margins, … but that's not the only part of this. … In addition, they want to continue their mission … of educating the world about the clean water crisis. …
- Why use Adobe Spark Video for social media?
- Determining your brand's visual identity
- Starting a video project
- Writing and storyboarding a project
- Adding media
- Making timing and text adjustments
- Making a video for a niche audience