From the course: A Systematic Creative Process for Designers
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Defining a client's expectations
From the course: A Systematic Creative Process for Designers
Defining a client's expectations
- [Instructor] Design is an art form, a method of human expression that follows a system of highly developed procedures in order to imbue objects, performances, and experiences with significance. A creative endeavor like this requires one important expectation, and that is trust. So let's take a look at one of the questions we asked on the creative brief, specifically question number 10, aesthetic tolerance. Do you have the capability to accept a design direction appropriate for your company, product or service or target audience that you might not like personally? Your aesthetic preferences might not be the best fit for your audience that you're trying to reach. That said, we strive to create universally pleasing motifs. Why do I ask this question? Well, the client's response to this question will reveal their level of trust in you to solve their creative problem. Now that said, you have to earn their trust but it will…
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