From the course: Start with Why: How Great Leaders Inspire Everyone to Take Action (Blinkist Summary)
Join today to access over 22,600 courses taught by industry experts.
Customer manipulation
From the course: Start with Why: How Great Leaders Inspire Everyone to Take Action (Blinkist Summary)
Customer manipulation
- [Narrator] Blink number eight. Customer manipulation doesn't foster trust, and it's ultimately counterproductive. The majority of businesses rely on methods of manipulation to influence potential customers, usually to get them to buy their products. By doing this, these businesses ignore the true motivations of their customers, the why, rather than using them to excite the customers. They manipulate customers by applying generic sales tactics that don't have any special connection to a product or a service. The tactics range from alleged clearance sales, limited-time offers, and two for one deals that trick us into believing they are once-in-a-lifetime opportunities to announcements that don't quite tell the truth or that exert social pressure, things like four out of five dentists use this toothbrush, and these tactics are used for one simple reason. They work for a little while, but their success is short lived.…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.