From the course: Customer Service Mastery: Delight Every Customer
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Creative swiping
From the course: Customer Service Mastery: Delight Every Customer
Creative swiping
- My third suggestion for getting some delight ideas is what's known as creative swiping. So this is where you steal the ideas from other people and not just your competitors but from different sectors. So I was thinking, for example, from cinema to restaurant. So if you were a restaurant, you might think, "Well, when I last went to see a film, I could actually book my seats online. There was a map of the cinema and I could move my little man onto..." And in fact, you do that when you book seats on an airline too, don't you? So, "I could have that in my restaurant. I could have a map of the restaurant and I could book whichever table I want online." So how about that for a great idea. Now, I just made that up 'cause I was thinking, "What could a restaurant learn from a cinema?" Now what about airline to hotel? What could a hotel learn from an airline? And I think a big one is... Checking in in advance…
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