Creating a content marketing plan

- Too many organizations stumble into social media … and simply start pushing content, … hoping that it will be effective. … Unfortunately, without a plan and a purpose, … these efforts fail miserably. … I'll show you how to put together a content marketing plan … that will direct your marketing efforts. … It will save you time, … effort and frustration in your marketing. … The first part of content marketing is to define the goal … of your marketing based on your company's objectives. … Business objectives direct the strategy. … Things like decrease the cost per lead, … or increase market share. … Your goals set how you will achieve that objective. … So if my objective is to decrease cost per lead, … then my goal is to find the most efficient methods … of generating leads. … I'll compare my sales offers, marketing channels, … and ad platforms to find which provides … the lowest cost per lead. … If my objective is to increase market share, … then my goal is to reach and create new customers …