From the course: Building an Integrated Online Marketing Plan

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Create your value statement

Create your value statement

From the course: Building an Integrated Online Marketing Plan

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Create your value statement

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- [Instructor] When someone asks you, "What do you do," or, "What does your business do," How do you answer that question? Most times, we do what's called our elevator pitch, our 30-second narrative of what the business is all about. Unfortunately, people sometimes aren't interested. That's because our attention span isn't that great because most pitches we get are boring. We need to narrow our explanation, highlight the important customer benefits, and present real value. Can you explain your business and your value to a customer in a sentence or less? Now, before we do this, I want to look at some websites to give a sense of the value statement. as applied in their digital context. On a website, we have the advantage of imagery, style, and content, but we also have the necessity of navigation, utility, and information. You only have moments to communicate a functional aesthetic and value. Let's look at the…

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