Join Brad Batesole for an in-depth discussion in this video Conduct keyword research, part of Learning SEO Tools.
- [Narrator] Let's take a look at how to do some key word research using SEMRush. I'm here on the Dashboard and again, I've already logged in as a paid user. What we'll do is enter a key word into the top navigation bar, where we want to get some additional data. Earlier, we were looking at carpet stains. So let's look at carpet stain removal. I'll choose Search and what's going to happen is SEMRush is now going to give us a profile of this keyword. You can see at the top, the organic search volume verses the paid search information.
We can see what people are paying per click for this keyword and we can even see a distribution for which countries are paying what for this ad. Down below, we can get a sense of our phrase match keywords along with our related keywords here on the right. This is a great way to help you identify the best keywords to target, either in articles that you're writing, on your site, or in any campaigns that you're running. You can select into either of these categories to get more information on those specifically. Down below, we can see the top organic search results as well as any ads that are being run on that particular keyword.
As I scroll down the page, you'll notice that you have the opportunity to export all of the information as it relates to these organic search results. So if you wanted to export that list and dive deeper into those competitors, you could do so. In fact, you'll find that all of these reports can be exported, either by selecting Export or when you drill into a particular keyword search, such as the Phrase Match report, here on the right hand side of the screen, you can choose Export. And you'll download that list. This is great because we can see within our Phrase Match reports, all of the volumes, the competition level, the trends and who is active on that particular keyword by looking at the SERP source.
If you want, you can apply filters just as we did before. You can also select into an additional keyword to re-run the report for that specific keyword. And you can continue getting deeper and deeper to create some of these long-tailed keywords that might be of interest. Use this in conjunction with the Google Keyword Planner or on it's own. It's really helpful for digging deeper and understanding your keywords, your competition and what you can use to improve your overall SEO progress. Now you will also notice that on the left, there are some tools.
This is where you can drive deeper into keywords. You can do position tracking. If I select that, I can add in a list of keywords and SEMRush will keep tabs on where the domain that you indicate, ranks. So if you're looking to track, to see if you're making any improvements on a particular keyword, add it in via Position Tracking. You can do the Domain Verses Domain comparison, that we saw in an earlier movie. You can look at charts as well as keyword difficulty. Again, use this tool to go deeper and deeper into your keywords. The information here is invaluable.
- Setting SEO goals
- Configuring Google Search Console
- Evaluating the Google index
- Using PageSpeed Insights
- Interpreting results and leveraging reports
- Using the Screaming Frog SEO Spider
- Generating a site map
- Getting started with Keyword Planner
- Multiplying keyword lists
- Structuring data
- Using SEMrush
- Conducting keyword research