- The three roles of the CMO
- Building rapport with the rest of the C-suite
- Working with the CEO
- Making your case for money and people
- Expanding your influence
- Engaging with the board of directors
- Advancing from CMO to other C-suite positions
- Advice from real CMOs
Skill Level Advanced
- Congratulations. You've made it to the C-Suite. Now what? Being CMO is about more than just being top dog in the marketing organization. You're also part of the executive team. With that you have a new set of challenges. You need to collaborate with your peers, and sometimes you'll be competing with them for resources. You need to figure out when to advocate for marketing and when to prioritize the needs of other teams. And you need to learn when to go into detail and when to stay high-level, especially when talking to the CEO or your board of directors.
Because if you want to thrive at C-level and especially if you aspire to move beyond the marketing department, what you really need to do is take on a bigger perspective. I'm Robbie Kellman Baxter, the author of The Membership Economy and an experienced C-Suite advisor. I have advised some of the world's largest companies on strategy, but I've also been in your shoes as the senior marketer on a corporate leadership team. In this LinkedIn Learning course, you'll learn about the three roles of a CMO, how to build trust among your peers, and what your CEO really expects from marketing.
I'll teach you how to get the resources you need, expand your influence, and even bounce back from a setback. I'll also show you how to build the relationship with your board and how you can make the leap from marketing into general management and even on to a corporate board. While you'll always be a marketer at heart, your primary team from now on is the executive team. Join me to learn the new skills and that new perspective you need to thrive as a CMO.