From the course: How to Adapt Your Small Business in a Recession
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Being consistent with your content efforts
From the course: How to Adapt Your Small Business in a Recession
Being consistent with your content efforts
- It's never been harder to get somebody's attention. Every day we see literally thousands of marketing and advertising messages. Red Crow Marketing estimates some are between 4,000 and 10,000 of those messages, to be exact. So for your business and your marketing to stand out above the noise, you need to build trust with your followers. And that means you need to be consistent. Consistent with both how often and when you're showing up, but also what types of messages you're showing up with. If I was following a favorite chef, because I like the food that they made, but suddenly they started talking about video games, I would no longer be that interested in following that chef, because that's not what I signed up for. That's not what I came to expect from that person. And your brand is the same way. You need to show up consistently at the same time, using the same type of language and talking about the same type of content…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.