From the course: Social Media Marketing Trends
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Audience building with shows and series
From the course: Social Media Marketing Trends
Audience building with shows and series
(upbeat music) - [Instructor] Studies have shown that repetition is key to making a new habit stick, and it's an even more important factor when building an audience. One of the best ways to repeatedly reach people and encourage them to engage with your organization for the longterm is creating a series on social media, a series is an opportunity to consistently create content on a set of topics that build awareness of your expertise and set expectations for how often you'll publish. This could be an ongoing program created for IGTV, posts promoting your organization's podcast, a YouTube series, or a Q and A show on LinkedIn. Marketers should think of social media as a medium that's not just about capturing attention, but keeping it for the longterm, through building an audience of the right people. This really matters because customer acquisition costs are much higher, as they can cost five times more to attract a new…
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Audience building with shows and series2m 58s
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Launching reimagined social media contests5m 17s
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The opportunity of localized social media marketing3m 49s
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Integrating social media in other forms of advertising2m 46s
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Reframing the narrative in your favor3m 55s
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Partnerships thrive on social media4m 20s
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Reconsidering shock value4m 3s
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First-mover advantage3m 18s
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Humanizing your messaging3m 15s
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Cultivating shared social experiences in the metaverse5m 38s
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Producing NFTs for your audience3m 27s
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Leaders develop a social media strategy7m 23s
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Social customer care increases in value3m 53s
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Revisiting humor on social media4m 2s
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Revisiting hashtag usage for discovery4m 30s
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How to develop a social strategy for Web35m
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Prioritize authenticity on social media7m 29s
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Tighter social media budgets for brands4m 37s
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Prioritize storytelling instead of viral trends3m 48s
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Benefiting from TikTok-esque video feeds4m 32s
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Thoughtfully taking a social media break as a brand3m 43s
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Focusing your social strategy on depth and width5m 12s
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