From the course: Customer Service Mastery: Delight Every Customer

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From the course: Customer Service Mastery: Delight Every Customer

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- My next method for generating ideas to delight your customers is to ask other people. Ask your stuff for ideas and ask your customers, what would they like? So find out from the customers what they like and what they don't like about you, and also what do they like and not like about your competitors? How do we compare with our competitors? So for a start, you could just have a little card that goes in with every letter you send out saying, you know, please help us to be great or help us to be brilliant. What do you like about us? How could we be even better? Is there anything about our competitors that you really like that we should do or something like that? Just keep harvesting those ideas. You don't have to think of all of this yourself. So certainly a really good idea would be to get a mystery shopper to come in and test you and your competitors. So the idea is that you pay somebody to ring up or come in…

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