Join Chris Croft for an in-depth discussion in this video Ask, part of Customer Service Mastery: Delight Every Customer.
- My next method for generating ideas…to delight your customers is to ask other people.…Ask your staff for ideas and ask your customers…what would they like?…So find out from the customers what they like…and what they don't like about you…and also what do they like…or not like about your competitors?…How do we compare with our competitors?…So for start, you could just have a little card…that goes in with every letter you sent out…saying please help us to be great…or help us to be brilliant.…
What do you like about us, how could we be even better?…Is there anything about our competitors…that you really like that we should do?…Or something like that.…Just keep harvesting those ideas.…You don't have to think of all of this yourself.…So certainly a really good idea…would be to get a mystery shopper…to come in and test you and your competitors.…So the idea is that you pay somebody…to ring up or come in personally…and pretend to be a customer.…Perhaps a normal customer or perhaps a difficult customer…and they make notes on you and your competitors…
- Creative swiping
- Breaking the rules
- Nailing the basics
- Contact points
Skill Level Beginner
Customer Service: Creating Customer Valuewith Jill Griffin33m 14s Intermediate
Innovative Customer Service Techniqueswith Jeff Toister43m 21s Intermediate
Managing a Customer Service Teamwith Jeff Toister1h Intermediate
1. What Is Customer Service?
2. Ways to Generate Ideas, Part 1
3. Ways to Generate Ideas, Part 2
4. Ways to Generate Ideas, Part 3
5. Ways to Generate Ideas, Part 4
Wrap up1m 44s
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