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Skill Level Beginner
- [Narrator] How are people finding you online today? About 98 percent of you just said Google. Well, fair enough. But, is that the only way to be found? Of course not. So what might be some other ways to be found other than through Google search? Social media is critically important to spreading your message, in addition to providing another channel for finding you. Understanding your target audience here is critical, once again. These days grandparents love Facebook because it's full of photos of grandchildren. If you're trying to reach older buyers, Facebook may be a great way to do that. Twitter is perfect for technical audiences. Instagram is the choice for any kind of lifestyle product. So while there are many different social media channels out there, don't forget that your audience may prefer just one or two. If so, that's where you need to be also. If you sell makeup, someone else is selling body lotion and handmade soap. If you sell writing services, someone else is a graphic designer. Partner together occasionally. Not only could you sell each other's products and services, you could work together to spread the word on social media and on blogs. Write an article together. Like each other's posts and tweets, and re post and re tweet each other. Never underestimate the word of mouth. Recommendations from status fed clients will drive more sales. I ran my website design business for years, pretty much solely on word of mouth. My clients were always getting me more business. I had my own website, it was up on the internet, it was findable in Google, but I don't think in all those years that I ever had someone who found me on the internet, and then contacted me as a result of my website. It may have helped convince them as part of the purchase process, but it was not the primary way people were finding me in my business. Remember that word of mouth is combined with providing excellent service, good value for your product, and a sterling reputation. In combination, business leads to more business when you execute it well. How are you being found online and offline? Share what you're doing in our LinkedIn group.