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Skill Level Beginner
- [Presenter] There are so many ways to get your message heard and ignored these days. As the popular saying goes, 50% of your marketing budget is well spent, while 50% doesn't work at all. The problem is knowing which is which. If you're not doing anything at all, or if you're thinking about trying something new, here's some easy ways that you can promote your website that aren't terribly expensive. Ugh, social media. Been there, done that, nothing happened, right? Remember that with the diversity of social media platforms now, you may just be using a social media channel that's not popular with your target audience. Concentrate on two channels for six months. Give it everything you got and measure the results. Remember that it takes time to build an audience, so don't give up after a week or two. The trick is being consistent over a period of time and gathering an audience around that channel. Video can be extremely expensive. If you're hiring a filming team, costs can be up to $10,000 per minute for the final product, but you can do a gorilla video using your phone's capability. Invest in a tripod so you don't get that camera shake going on, make sure that you're well lit and not in the shadows, and practice getting comfortable talking with no one in particular before taking a real shoot. With a little practice, video blog posts can be highly effective and virile. Sending email may seem old-school, but for some audiences it's the best way to go. Mailchimp is free for small accounts. Make your emails short and informative, send them regularly, and be sure they include a call to action. If you're consulting, consider writing a guest blog post that shows off your expertise. Get it published on a well-respected site in your field, which will set you up as an expert. Sometimes guest blog posts will be compensated, but if the site gets enough traffic, you might consider writing one for free. Once again, be sure you ask people to visit your site somewhere in the post, and have a clear call to action. Ask you readers to do something, subscribe to your email list, or follow you on social media, or contact you for a quote, or whatever else you want people to do. Finally, giving away something for free appeals to audiences everywhere. While the thing may not cost money, it should cost an email address so you can send people follow-up emails. Consider writing a short ebook, or provide a preview chapter of a longer ebook as a thing to give away for free. How are you promoting your website? Share your ideas with us in our Linkedin group.