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Skill Level Beginner
- [Instructor] There are so many different things to keep in mind in putting together an effective email campaign. Here's a few more tips to keep in mind as you work on your email newsletters. First of all, use a service. You want to sign up for an email service like Mailchimp, VerticalResponse, Constant Contact, and many other options. Why? Because these guys make sure your emails are delivered. They stay up with all of the major email providers like Google and Yahoo and AOL and all the rest of them and make sure that emails that come from these services are not primarily caught by a spam filter. It gets past those and gets into the inboxes. If you're dumping a pile of email addresses into an email you send from your email account, they're probably going to spam. The services make sure that everyone wants to receive your emails. It's worth the money. And speaking of that, there are some free plans available for smaller lists as you're just getting started. Second, be sure that you test mobile devices with your email. Phones aren't just for calls anymore. Indeed, their primary use seems to be apps like email. If you're emailing a business audience in particular, your emails may be read on a desktop computer. But increasingly for consumers, emails are read on phones. Mae sure they look good there before sending them. All of the email services offer interfaces for testing how an email looks on a phone before sending. And of course you can send a test email to yourself and take a look at it on your phone. Doing that is always the best way to determine how an email will look on a different device. Consistency is critical. Send emails consistently for best results. Many successful brands send them weekly at a certain time. Some people send them daily at a certain time. Consistency ensures that your brand is remembered by your subscribers when they need your products and services. If you email only occasionally, people tend to forget about who you are, why they subscribed, or even if they subscribed in the first place. Keep the memory fresh by emailing consistently with new and interesting information. Do you have more tips for successful email campaigns? Be sure to tell us on our LinkedIn group.