By Nancy Muir Boysen | Sunday, May 31, 2015
Facing a blank page can feel overwhelming. You have so many ideas and it’s hard to figure out how to communicate them. Using an outline to organize your thoughts before you write might be just the help you need.
Audible gasp and groan. Write an outline? What is this, fourth grade? I still have nightmares about having to create outlines and, let’s just say, my nightmares about zombies rising from the grave pale in comparison.
But hear me out! An outline is just a roadmap you can follow to keep your writing on target—and you can master this useful tool in just four simple steps.
By Nancy Muir Boysen | Friday, May 22, 2015
People in technical fields are often asked to write about technology—and the task can be daunting. After all, you’re not likely to have trained as a writer, learning the fine points or grammar or crafting an elegant sentence, because your focus has been to learn the ins and outs of a technical profession.
The good news is that you can make your technical writing easier for anyone to understand—whether or not your readers have a technical background—by mastering a few simple tips:
By Judy Steiner-Williams | Tuesday, April 14, 2015
Most of us consider knowledge to be a wonderful thing—a thing worth having. And it is. But it also comes with a curse.
The “curse of knowledge” is this: When we know something, it’s hard to remember what it’s like not to know it. So we often assume that everyone else knows it, too.
That faulty assumption plagues us in writing, especially: If I know what I mean, then everyone else should, too.
For clear and effective business writing, we must consider the backgrounds and knowledge of audience when deciding not only what to communicate, but how.
Follow these three tips for clear, effective business writing — that does what you want it to do.
By Starshine Roshell | Monday, October 27, 2014
It’s a busy time in a busy world and people aren’t as patient as they used to be. We want what’s new, what’s now, and what’s next—not the same old information we heard about yesterday.
Why, then, are you still stuffing your copy full of been-there-heard-that phrases?
By Judy Steiner-Williams | Monday, August 25, 2014
The thought of researching and writing a paper can be intimidating.
Your syllabus lists four research paper assignments. Questions begin swirling through your mind: Where do I start? What format should I use? And most importantly—how do I get an A?
I’ll answer these questions and more, and show you the three easy steps to writing a research paper to impress your professors:
By Judy Steiner-Williams | Sunday, August 17, 2014
The second habit of Stephen Covey’s Seven Habits of Highly Effective People is “Begin with the end in mind.” That concept applies not only to highly effective people—but to highly effective writing, as well.
Before architects begin building a house, they know what the completed version will look like. They have a blueprint and they know that each step is necessary to get to the next one; the excavation must be complete before the framing begins, etc.
Similarly, when we plan a trip, we usually have a destination in mind before we plan the route and mode of transportation.
Why, then, do people begin writing without thinking about the desired outcome, the purpose, and the necessary stages to produce an easy-to-read, well-organized business message?
By Judy Steiner-Williams | Thursday, August 7, 2014
It’s a common reaction when grammar is mentioned. Why? “The rules keep changing.” “Nobody really knows or cares what’s correct.” “And come on, you knew what I meant.”
I’m going to debunk those excuses and give you some tricks for learning the rules of grammar.
By Lorrie Thomas Ross | Sunday, May 11, 2014
Press releases are essential to effective public relations, but they’re not written for the press alone. Press releases are emerging as a critical component of content marketing, social media marketing, earned media, and search marketing strategies.
Modern-day press release writers need to know what to write about, understand formatting, and have a strategic distribution plan.
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