By Terry Lee Stone | Thursday, October 30, 2014
When it comes to creative work, a good creative brief is the foundation for success.
It provides a solid understanding of the client, fully describes the assignment, and is a map for your creative approach on the project. The document clearly states the client’s needs and expectations, and how this particular project will address them.
By Terry Lee Stone | Thursday, October 16, 2014
Developing a strong working relationship with your clients means really getting to know them.
In most cases, design is just one of many pieces of a larger puzzle your client needs to solve. Try to understand your project’s place in the larger picture and how it fits into your client’s larger business goals.
The best relationship to establish with your primary client contact is as trusted collaborator—and that means getting to know what makes them tick.
Be sure you can answer these four questions before you begin working with clients:
By Terry Lee Stone | Tuesday, October 7, 2014
When you develop creative solutions for a client, you’re generating answers to whatever problem was described in the creative brief. When you’ve reached a point at which client feedback or approval is required, it’s time to present the work to your client and see if you’ve hit the mark.
As most experienced creative folks will confirm, even the most brilliant work won’t really “speak for itself”—not entirely, at least.
When you’re presenting to clients, how you show your creative work might just be as important as the work itself.
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