Learn it fast with expert-taught software and skills training at lynda.com. Start your free trial

By Whitney Johnson | Thursday, March 12, 2015

Become a Thought Leader: Your First 3 Steps

become a thought leader like this guy

Perhaps you’ve heard the term “thought leader.” It gets bandied about a lot lately.

Do a search on LinkedIn and you’ll find lots of people describing themselves as thought leaders. They probably aren’t.

When you’re a market leader, you sell more than anyone else in the market. So to be a thought leader, you must be the go-to expert. People can’t think about your product, service, or idea without thinking of you.

Tesla: Elon Musk

Apple: Steve Jobs

“Leaning in”: Sheryl Sandberg

So how do you become a thought leader? Like this:

By Whitney Johnson | Monday, October 6, 2014

Entrepreneurs: Bootstrap Your Business—and Reap the Rewards

2014_10_06_Bootstrap

As an entrepreneur, you’ll likely find yourself short on money, time, or expertise.

If so, you’ll need to bootstrap your business, building it with what you have on hand—and doing so may actually hold the key to your success.

By Whitney Johnson | Sunday, September 21, 2014

Entrepreneurs: Do You Have a Business — or a Hobby?

2014_09_21_entrepreneur

As an aspiring entrepreneur, one of the questions you need to ask yourself is, “Do I have a business—or just a hobby?

The word hobby comes from the word hobbyhorse, a fancy toy, hence the sometimes pejorative use of the word.  Historically, if you did something just for fun, you were described as an amateur, which derives from the French word for lover of; whereas if you engaged in an activity for a reward, you were considered a professional.

Over the last century, as we’ve had the resources to give our dreams more sway, especially in the developed world, more and more hobbyists are becoming experts, and there is more and more demand for a hobbyist’s expertise.

But before you go quitting your day job, you need to first determine if your passion is a potential business, or if it should remain a hobby. It only takes three steps:

Get the latest news

  •   New course releases
  •   Pro tips and tricks
  •   News and updates
  
New releases submit clicked

You can change your email preferences at any time. We will never sell your email. More info

Featured articles

A lynda.com membership includes:

Unlimited access to our subscription library courses
Certificates of completion
New courses added every week (almost every day!)
Course history to track your progress
Downloadable practice files
Playlists and bookmarks to organize your learning
Start your free trial

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.