By Whitney Johnson | Thursday, March 12, 2015
Perhaps you’ve heard the term “thought leader.” It gets bandied about a lot lately.
Do a search on LinkedIn and you’ll find lots of people describing themselves as thought leaders. They probably aren’t.
When you’re a market leader, you sell more than anyone else in the market. So to be a thought leader, you must be the go-to expert. People can’t think about your product, service, or idea without thinking of you.
Tesla: Elon Musk
Apple: Steve Jobs
“Leaning in”: Sheryl Sandberg
So how do you become a thought leader? Like this:
By Whitney Johnson | Monday, October 6, 2014
As an entrepreneur, you’ll likely find yourself short on money, time, or expertise.
If so, you’ll need to bootstrap your business, building it with what you have on hand—and doing so may actually hold the key to your success.
By Whitney Johnson | Sunday, September 21, 2014
As an aspiring entrepreneur, one of the questions you need to ask yourself is, “Do I have a business—or just a hobby?”
The word hobby comes from the word hobbyhorse, a fancy toy, hence the sometimes pejorative use of the word. Historically, if you did something just for fun, you were described as an amateur, which derives from the French word for lover of; whereas if you engaged in an activity for a reward, you were considered a professional.
Over the last century, as we’ve had the resources to give our dreams more sway, especially in the developed world, more and more hobbyists are becoming experts, and there is more and more demand for a hobbyist’s expertise.
But before you go quitting your day job, you need to first determine if your passion is a potential business, or if it should remain a hobby. It only takes three steps:
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