By Chris Nodder | Wednesday, March 11, 2015
Even if your small business does most of its selling in the physical world, a smart, trustable, and information-rich website is essential to help new customers find you and to tell existing customers more about your products or services.
You don’t need a fancy site; just a couple of pages will do. But you do need to provide certain types of information.
Here’s what a basic small business website must include:
By Crystal McCullough | Monday, February 8, 2010
In Web Site Strategy and Planning, Jen Kramer shows that there’s more to building a web site than just implementation. From creating a plan that will ensure the end product meets the clients needs and is as efficient and scalable as possible, to how to identify the right technology for the design, Jen explains how to organize content and graphics and create a project proposal that includes pricing and milestones that demonstrate to the client that work is being done. She also discusses how to measure the success of the design through analytics and user feedback.
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