By John McWade | Thursday, September 3, 2015
Making up the acres of gray in books, magazines, reports, and hundreds of other documents, text type is more common than any other.
When reading is the primary goal, it’s the designer’s job to ensure that the text is smooth, flowing, and pleasant to read.
In my new video course, Before & After: How to Set Perfect Text, I walk you through choosing the right typefaces and adjusting the letterforms so they’re balanced and beautiful.
But here are eight quick tips to help you choose the most readable typeface for print.
By Starshine Roshell | Thursday, February 5, 2015
Get to know the art director, designer, writer, photographer, and professor who teaches our Foundations of Typography series.
A former design director at Time Magazine, Ina Saltz authored the Body Type books on typographic tattoos and co-authored the award-winning book Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography.
Her favorite typefaces are Requiem, Bickham Script, and Franklin Gothic No. 2, and her favorite characters are &, Q, Z, and R.
In this Q&A, Ina tells us about her favorite teachers (she worked with Hermann Zapf!), and why typography matters.
By Mordy Golding | Thursday, September 12, 2013
Watch Doyald Young, Logotype Designer at lynda.com.
Today would have been Doyald Young’s 87th birthday. The famous typeface and logotype designer/teacher said:
There are over a hundred thousand fonts out there. … People say, ‘If there are a hundred thousand fonts, why are you drawing a letter? Why not use a font and do something with it?’ Well, I have very technical reasons of why I do that, but I also have a very simple answer, which is, it’s custom. I am designing something custom for you. … It’s custom. We all want something unique.
By Kristin Ellison | Thursday, August 1, 2013
Type has two primary goals. The first is to convey information (what the actual words say), and the second is to add further context to the information. A typeface helps form that critical first impression about your message; before the viewer even reads what the words say, the typeface offers important clues. This is why it is so important to choose the right one. As you can see above, typefaces are so much more than just stylized alphabets; they have personalities that come across immediately and inform the viewer.
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