By Whitney Johnson | Thursday, March 12, 2015
Perhaps you’ve heard the term “thought leader.” It gets bandied about a lot lately.
Do a search on LinkedIn and you’ll find lots of people describing themselves as thought leaders. They probably aren’t.
When you’re a market leader, you sell more than anyone else in the market. So to be a thought leader, you must be the go-to expert. People can’t think about your product, service, or idea without thinking of you.
Tesla: Elon Musk
Apple: Steve Jobs
“Leaning in”: Sheryl Sandberg
So how do you become a thought leader? Like this:
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