By Starshine Roshell | Tuesday, April 7, 2015
The creative director at a Kansas City ad agency, Stefan Mumaw has written several books on creativity and authored lots of short, inspiring courses for lynda.com on brainstorming and creativity.
He knows you think that creativity is a talent that can’t be learned. But he thinks you’re wrong.
Find out how you can generate better ideas—and why neither houseflies nor mailmen can thwart a lynda.com video shoot:
By Kristin Ellison | Monday, March 31, 2014
What do we do when we present a great novel idea to our higher–ups and they don’t approve it? We often start generating less novel ideas—and that benefits no one. Listen to creativity expert Stefan Mumaw as he explains how to sell your novel ideas to stakeholders so they see their value, and put them into action.
Know what’s important to your audience and then sell it through that lens.
By Kristin Ellison | Monday, February 3, 2014
Explore this course at lynda.com.
Creativity is not an external force or a rare skill; it’s a habit that anyone can learn. All you need are the tools to unlock it and you’ll be able to generate better ideas faster. Brainstorming is a fantastic tool to help unleash your creativity and uncover a wealth of unique and relevant ideas—but if approached incorrectly it can also be a wheel-spinning bust. Listen to these great tips from Stefan Mumaw so your next brainstorming session is a creative success!
Find no more than five to seven people to include, and make sure you’re choosing a diverse group of people. Find folks from outside of your department, even outside of your company. Outsiders bring fresh perspectives and while they may not be able to solve the problem as acutely as people who are more familiar with the problem, they may take you down roads you may not have considered.
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