By Brad Batesole | Sunday, August 23, 2015
SEO is an ongoing effort that requires constant evaluating, tweaking, and refining. You need to always be aware of where your SEO is succeeding and failing—and to do that, you need tools.
Trying to manage your SEO without tools is like being dropped in a brand new city without a map; you’d just drive around aimlessly.
You’ll use tools to identify where you are with your SEO, which paths are available, and what roadblocks lie in the way.
Here are the tools you need:
By Brad Batesole | Tuesday, March 31, 2015
Google has announced that on April 21st it will start using a site’s mobile friendliness as a ranking signal. In a nutshell this means that sites optimized for use on a mobile device will rank higher than their mobile-unfriendly counterparts.
Here’s how to determine if your site will pass the Google Mobile-Friendly Test.
By Brad Batesole | Wednesday, January 14, 2015
Every “Star Wars” fan knows that Jedis train relentlessly to master The Force. In some ways, learning to manage SEO can feel a lot like that. Without guidance, it can be overwhelming. And even when you start to make progress, you’ll feel like you have little to no control over the outcome.
Search engine optimization (SEO) isn’t nearly as complicated as the Force, but it does evolve quickly and it can’t be mastered overnight. While I’m no Yoda, I can get you started on your journey to learn SEO. Understand it you will …
By Colleen Wheeler | Monday, April 16, 2012
For this week’s Featured Five post, I’ve chosen five free movies from our library that emphasize efficient, organized, collaborative communication. Sometimes this means formatting your work so that people can find and use it easily, sometimes it means presenting your data in a visually organized way so that people can immediately comprehend it, and other times it means effectively using the features of your software application that are designed to help you track important collaborative notes. At the heart of it, it’s always about communicating in an organized way to make your work more efficient and your projects more successful.
1. Communicating effectively and efficiently with colleagues
Good organized communication is critical for collaboration. In this movie from chapter four of Effective Meetings, Dave Crenshaw discusses the importance of the one-to-one meeting, and why establishing one-to-one meetings can not only increase effectiveness, but efficiency as well:
2. Choosing your favorite images to share from a photo shoot
Lightroom is a great program for developing your digital photographs, but it also has a lot of pure organizational power that you can use to find just the right image you (or someone else) are looking for. In this movie from his new course Photoshop Lightroom 4 Essentials: Organizing and Sharing with the Library Module, Chris Orwig shows you how to use Lightroom’s built-in ability to quickly tag photos with picks, rejects, star-ratings, and colored flag labels. Then, once you have using notations and labels down, you can use your tags to quickly find the photos you want to share:
3. Sharing complicated information visually
Sometimes complicated information is best initially understood and communicated with graphics. In this movie from chapter one of Infographics: Visualizing Relationships, Shane Snow walks you through the infographic creative process and demonstrates setup on an infographic example that contains 24 entities, or ‘characters’ as he calls them:
4. Documenting your audio post-production session in Pro Tools
Creating a film or video with a lot of moving parts takes clear, documented communication. In this movie from chapter three of Audio for Film and Video with Pro Tools, Scott Hirsch takes you though the preparation and documentation process that makes a meeting between the film’s director, producer, music composer, and other creative forces effective. This meeting is called a spotting session, because its purpose is to spot exact points in the video where sound ideas can develop:
5. Making your web site accessible to improve human and computer communication
One main reason to have a web site is to communicate efficiently with others—and with web technology, that means being able to communicate across a multitude of platforms and interfaces in a language that is clear and easy for humans to understand. In this movie from chapter one of Improving SEO Using Accessibility Techniques, Morton Rand-Hendrickson demonstrates the communication benefits of implementing strong web site accessibility practices that will improve your SEO, and your human-to-human communication:
What other things have you learned on lynda.com about getting files, people, or entire groups organized? Are there any areas you’d like to see us explore in more depth?
Are you feeling inspired to explore more content? Remember, 10 percent of all lynda.com content is free to try. Just click on any of the blue links on any course table of contents page in our library.
See you back next week with five more free selections!
Suggested courses to watch next:
• Effective Meetings
• Improving SEO Using Accessibility Techniques
• Audio for Film and Video with Pro Tools
• Infographics: Visualizing Relationships
• Photoshop Lightroom 4 Essentials: Organizing and Sharing with the Library Module
By Bonnie Bills | Wednesday, December 07, 2011
The web has completely changed marketing from a primarily one-way form of communication to an interactive, two way customer-centered conversation. It has also changed the rules of participation. You don’t need a big budget or a marketing team to embark on an effective online marketing campaign, you just need to know the fundamentals of online marketing so you can get started on a new campaign, or optimize the campaign you have. The smallest businesses—the one-woman design shop, the auto repair place down the street, the ten-employee consulting business—can engage in many of the same marketing activities as a multinational fast-food chain with a massive marketing budget.
In Online Marketing Fundamentals, web marketing expert Lorrie Thomas Ross explains how businesses can:
• Set themselves up for success by defining their audience and creating an effective website
• Use social media sites from Facebook to Foursquare to interact with customers and prospects in new ways
• Blog to become credible sources of information and reach new audiences
• Use SEO and SEM to reach customers interested in their goods or services
• Analyze their online efforts with web analytics software
• And much more
Whether you’re contemplating your first web marketing efforts or are an experienced web marketer looking for new ideas, you’ll find plenty of information in Online Marketing Fundamentals.
Interested in more?
• All business courses in the Online Training Library®
• Courses by Lorrie Thomas Ross in the Online Training Library®
Suggested courses to watch next:
• Social Media Marketing with Facebook and Twitter• Effective Email Marketing Strategies• Analyzing Your Web Site to Improve SEO• Google Analytics Essential Training
By Bonnie Bills | Thursday, April 15, 2010
My name is Bonnie Bills, and I’m Associate Program Director for lynda.com’s business channel. We’re on a mission to offer more courses that will help our members succeed in business, whether your business is a one-person operation or a large enterprise, whatever your field, your title, your skill level, or your operating system.
I’d like to share a bit about our plans here, and I invite you to share your ideas in the comments:
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