By Starshine Roshell | Sunday, September 6, 2015
Lead Generation (or what lots of people call “Lead Gen”) gets customers interested in your products or services. It identifies and manages prospects through their decision journey stages—from unqualified leads to satisfied loyal customers to advocates.
In my new lynda.com course Lead Generation Fundamentals, I walk you through the essentials of creating a solid lead gen pipeline that will support your business for years to come.
Follow this Lead Gen roadmap to build pipeline, nurture customer relationships, increase sales, and help your team focus their efforts where it matters most.
By Jeff Bloomfield | Monday, March 30, 2015
There have been a myriad of books written and talks given on how to grow your business, improve your marketing, close more deals, etc. Some of those lessons are good; some are useless.
But successful organizations have proven that the guaranteed way to get results is to change your company focus from what you do to why you do it.
It’s a strategy that boils down to just three simple elements …
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