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By William Lidwell | Thursday, July 16, 2015

Goodbye, Design Thinking — Hello, Design Wisdom

how design thinking ruined this aircraft

For decades, the notion of design thinking has governed the way the design world tackles creative problems.

But here, designer, entrepreneur, and innovator William Lidwell reveals the flaws in design thinking—particularly as it applies to the “debacle” of the US military’s F-35 Joint Strike Fighter.

Author of the best-selling guide “Universal Principles of Design” and of the new lynda.com series of the same name, Lidwell is a frequent design and consumer experience consultant with Harrah’s, IKEA, Merrill Lynch, and Procter & Gamble. He says it’s not design thinking but design wisdom we ought to be aiming for.

Here’s why …

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