By Dane Howard | Friday, February 01, 2013
PreVIZ is short for “previsualization.” It’s a technique that allows filmmakers to quickly visualize parts of a script to solve problems and inform planning and execution prior to a costly production phase. Oftentimes, this process creates momentum and excitement and helps you determine where to allocate your creative and financial efforts.
What if you had a looking glass into the future of your projects? What if you could help uncover what projects your firm would work on and what they’d look like? I discovered something amazing by watching several behind-the-scenes documentaries of my kids’ DVDs. This insight helped me identify an opportunity for a new type of design group at my company. I realized that filmmakers had developed a language and a methodology for creating their movies and telling their stories. I learned that the same process could be used to design anything from a website, product, service, or business strategy. Storytelling the future seemed like a very valuable proposition.
I was discovering the power of preVIZ.
You can change your email preferences at any time. We will never sell your email. More info
Thanks for signing up.
We’ll send you a confirmation email shortly.
Sign up and receive emails about lynda.com and our online training library:
Keep up with news, tips, and latest courses with emails from lynda.com.
We've updated our terms and conditions (now called terms of service).Go Review and accept our updated terms of service.