By Lorrie Thomas Ross | Sunday, May 11, 2014
Press releases are essential to effective public relations, but they’re not written for the press alone. Press releases are emerging as a critical component of content marketing, social media marketing, earned media, and search marketing strategies.
Modern-day press release writers need to know what to write about, understand formatting, and have a strategic distribution plan.
By Jess Stratton | Monday, March 17, 2014
When you’ve got news to share with the world, a press release is an ideal way to get the word out.
A press release is a notice you send to news outlets about something you consider newsworthy. It’s like a teaser trailer for a movie: You want the reporter to read your press release and be intrigued enough to call you, find out more about your story, and write about it.
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