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By Deirdre Breakenridge | Tuesday, September 8, 2015

7 Reasons Why Your Executives Need Media Training

media training

Executives rise through the ranks because of their business acumen, exceptional leadership, eloquent presentation skills, and ability to command a room with a strong presence.

But you need more than those qualities when you’re speaking with today’s media.

As I show in my Media Training course on lynda.com, being prepared for a successful interview—or an unexpected crisis situation that quickly gains media traction—requires a whole different skill set. And if you don’t have it, you risk losing the credibility you’ve worked so hard to build.

Here are seven reasons your executives need media training:

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