By Deirdre Breakenridge | Tuesday, September 8, 2015
Executives rise through the ranks because of their business acumen, exceptional leadership, eloquent presentation skills, and ability to command a room with a strong presence.
But you need more than those qualities when you’re speaking with today’s media.
As I show in my Media Training course on lynda.com, being prepared for a successful interview—or an unexpected crisis situation that quickly gains media traction—requires a whole different skill set. And if you don’t have it, you risk losing the credibility you’ve worked so hard to build.
Here are seven reasons your executives need media training:
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