By Todd Dewett | Wednesday, April 30, 2014
This week I have some tips for you on pitching ideas. Many pitched ideas aren’t taken seriously—not because an idea is bad, but because the person pitching it doesn’t know how to sell it.
If you’re pitching a new idea—a change or innovation—you have to be prepared. A good pitch is all about understanding what your audience needs, connecting with their higher goals and purpose, and co–opting the support of others who can help make your case.
By Kristin Ellison | Monday, March 31, 2014
What do we do when we present a great novel idea to our higher–ups and they don’t approve it? We often start generating less novel ideas—and that benefits no one. Listen to creativity expert Stefan Mumaw as he explains how to sell your novel ideas to stakeholders so they see their value, and put them into action.
Know what’s important to your audience and then sell it through that lens.
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