By Todd Dewett | Wednesday, April 30, 2014
This week I have some tips for you on pitching ideas. Many pitched ideas aren’t taken seriously—not because an idea is bad, but because the person pitching it doesn’t know how to sell it.
If you’re pitching a new idea—a change or innovation—you have to be prepared. A good pitch is all about understanding what your audience needs, connecting with their higher goals and purpose, and co–opting the support of others who can help make your case.
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