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By Terry Lee Stone | Thursday, October 16, 2014

Designers: 4 Questions to Answer When Working with Clients

Working with clients: Get to know them first

Developing a strong working relationship with your clients means really getting to know them.

In most cases, design is just one of many pieces of a larger puzzle your client needs to solve. Try to understand your project’s place in the larger picture and how it fits into your client’s larger business goals.

The best relationship to establish with your primary client contact is as trusted collaborator—and that means getting to know what makes them tick.

Be sure you can answer these four questions before you begin working with clients:

By Terry Lee Stone | Tuesday, October 7, 2014

Designers: Essential Tips for Presenting to Clients

presenting creative work to clients

When you develop creative solutions for a client, you’re generating answers to whatever problem was described in the creative brief. When you’ve reached a point at which client feedback or approval is required, it’s time to present the work to your client and see if you’ve hit the mark.

As most experienced creative folks will confirm, even the most brilliant work won’t really “speak for itself”—not entirely, at least.

When you’re presenting to clients, how you show your creative work might just be as important as the work itself.

By Kristin Ellison | Wednesday, August 14, 2013

Track your freelancing business expenses

freelance_home_office_plan

Explore this course at lynda.com.

One of the most important responsibilities as a freelancer is tracking your business expenses. Deducting expenses from your income can result in a huge savings, and in Running a Design Business: Freelancing, Petrula Vrontikis offers expense tips that are relevant for any kind of freelance business—not just design.

Personal versus business expenses The smartest way to track expenses is to keep personal expenses and business expenses separate. Have separate checking accounts and separate credit cards so you can easily track, categorize, and recap your business expenses.

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