By Chris Meyer | Friday, February 13, 2015
One of the most common motion graphics jobs is to create a flying logo: taking a client’s flat, two-dimensional print logo, turning it into a 3D object, and animating it onto the screen for a wide variety of video destinations (trade shows, press events, training videos, web and social media, etc.).
This process used to require buying and learning a 3D application, rendering your 3D footage, and bringing it into After Effects (and/or your non-linear editor of choice) to integrate it with your other footage.
Now that CINEMA 4D Lite comes bundled with After Effects and features a direct render path between the two apps, this task just got a whole lot easier.
But there’s still that (not so) little step of “learning a 3D program.” With this in mind, I’ve published a video course to teach anyone—even those with no prior 3D experience—the skills to create a flying logo using After Effects and CINEMA 4D.
In this article, I’ll show you the key steps to create a flying logo effect.
By Rob Garrott | Friday, October 3, 2014
Creating art is a journey. Sometimes you know where you’re headed, and other times you meander until you suddenly realize you’ve already arrived at your destination.
I began my career as an artist almost by accident. After graduating college with a degree in business administration, I was working at a local government job auditing capital assets when I discovered a massive desktop publishing system that was not where it was supposed to be. To make a long story short, I found that I had a talent for creating images on the computer.
Luckily for me that was a pretty new thing in 1991—and I never looked back.
On a recent trip to Vancouver to attend the SIGGRAPH conference, I had the opportunity to sit down and talk with nine incredibly talented artists from across the digital spectrum. Motion graphics, visual effects, concept illustration, and print design were all on the agenda.
Each of these artists has his own particular workflow and story—but there’s an important common thread: Almost none of them are doing what they started out to do.
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