By Jeff Carlson | Sunday, December 14, 2014
The cameras in Apple’s latest iPhone models are impressive enough, but it’s the software and behind-the-lens processors that make them shine (see my report from Apple’s iPhone 6 announcement, iPhone 6 and iPhone 6 Plus: the Cameras). That combination is directed at one goal: to make it incredibly easy for anyone to capture good photos and videos.
But there’s a tradeoff. In exchange for on-the-fly automatic processing to create the best image the iPhone can make, you lose many manual controls that are essential for shooting deliberate video. Automatic exposure and focus are wonderful when capturing spontaneous events, but if you’re creating something longer that you expect to edit, having more control over these and other aspects of shooting are key.
Naturally, app developers are all too happy to jump into the frame. FiLMiC Pro is a $7.99 mobile videographer’s dream. Perhaps you saw the recent ad for Bentley Motors, highlighting built-in iPads that rise for the discerning chauffeured passenger (see below)? It was shot entirely on the iPhone 5s using FiLMiC Pro (and assembled in iMovie on an iPad Air; stick around to the last few minutes to catch a behind-the-scenes glimpse at how it was shot).
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