By Starshine Roshell | Sunday, September 6, 2015
Lead Generation (or what lots of people call “Lead Gen”) gets customers interested in your products or services. It identifies and manages prospects through their decision journey stages—from unqualified leads to satisfied loyal customers to advocates.
In my new lynda.com course Lead Generation Fundamentals, I walk you through the essentials of creating a solid lead gen pipeline that will support your business for years to come.
Follow this Lead Gen roadmap to build pipeline, nurture customer relationships, increase sales, and help your team focus their efforts where it matters most.
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