By Laura Bergells | Saturday, May 9, 2015
I worked in crisis communication for years before I knew that’s what it was called.
In the 1980s, I worked on AIDS-in-the-Workplace policy and training. In the ‘90s, I spent two years researching a report with the actual phrase “A Community Crisis” in it. A training program to prevent executives from being kidnapped and blackmailed? Yes, I was assigned to that “special project,” too.
I wish I would have known all along that I was working in crisis communication; it would have saved me years of quiet frustration. I’d find myself wondering, “Why do I keep getting yanked off my regular work to go work on these other issues? Why do I suddenly have two bosses? Am I going to get fired?!”
Ironically, if I’d known I was working on “crises”—I would have been more calm and confident.
By Jolie Miller | Wednesday, September 25, 2013
Here are three simple tips to help give you confidence and rock the room at your next presentation or speech—whether you’re asking your audience to invest in your idea, support your team’s project, or give you their business.
1. Craft a story
Present a clear problem with a compelling solution, and put your audience at the intersection of the two, bridging the gap for them. For example, let’s say an accounting firm booked fewer clients in July than in June, and needs its CEO to approve a sales plan to reverse the trend in August. How could that plan be communicated to the CEO as a story, telling him how he can achieve his broader goals for the company?
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