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By Brad Batesole | Wednesday, January 14, 2015

So You Want to Learn SEO This Year. Here's How!

learn SEO in 2015

Every “Star Wars” fan knows that Jedis train relentlessly to master The Force. In some ways, learning to manage SEO can feel a lot like that. Without guidance, it can be overwhelming. And even when you start to make progress, you’ll feel like you have little to no control over the outcome.

Search engine optimization (SEO) isn’t nearly as complicated as the Force, but it does evolve quickly and it can’t be mastered overnight. While I’m no Yoda, I can get you started on your journey to learn SEO. Understand it you will …

By Jan Kabili | Monday, July 28, 2014

Find Your Lightroom Photos Easily—with Keywords

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Putting your finger on a particular photo in a large Lightroom library can be like finding a needle in a haystack. Keywords get my vote for the most powerful way to keep track of photos in Lightroom.

Here are my favorite tips for making keywording in Lightroom work for you:

By Tim Grey | Thursday, May 15, 2014

Why You Should Add Keywords and Metadata to Your Photos

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One of the real advantages of digital photography over film photography is metadata. As soon as we capture a photograph digitally, we have a tremendous amount of information available about that photo. This information is generated automatically by the camera, so it relates primarily to the equipment and camera settings used to capture it.

For example, you can easily review which camera and lens were used, as well as the aperture, shutter speed, and ISO setting. These details can be helpful when evaluating images later or searching for a particular photo. They can even help you improve your photography by letting you identify the settings that worked best for a particular situation.

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